Company Profile
International Beverages Trading Company Limited (IBTC) is one of the largest privately owned joint-venture liquor Distribution Company in Myanmar. The company was founded in 1997, between Tanyaung International Company Limited Myanmar and Macondray Corporation Private Limited of Singapore. In the short span of operation, IBTC has established itself as one of the leading liquor Distribution Company in Myanmar. Its sister company, Myanmar Winery & Distillery Company Limited, under the same management group, is its exclusive bottlesr for its house brands.
Combining Tradition, Innovation & Performance
IBTC is today a leading Marketing Organization in Myanmar. The company has maintained a good equilibrium of tradition along with innovation in its Marketing strategies to create a niche for its brands. IBTC's management team consists of core group of dynamic personnel with a forward-looking attitude. The team is made up of both local & foreign managers, so as to give a balance of management style to suit both domestic & overseas market. The core of all work ethos of the company is to be able to have a combination of tradition, innovation and performance. Be it is the Packaging, blend, Promotion - the company has maintained the above in all facets of its Management function.
Quality Control and R & D
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IBTC
has stringent quality control procedure and adheres to all
parameters before bottling. This also includes quality
control of the bottles, labels, caps and shipper cartons
besides the raw materials and the final product. The
distillery houses a fully equipped laboratory. The R & D
Department ensures proper maturation time. It is a constant
endeavor of the Group to provide the products of the finest
caliber to satisfy consumer requirements. This is what has
made IBTC a leading liquor Co. The quality control
procedures set by the Co. match international standards
international. Grand Royal Whisky and Royal Dry Gin are the
first brands to be exported from Myanmar. IBTC believes in
filling the needs of our valued customers through quality,
thus is relentless in its pursuit.Distribution & Marketing
IBTC's head office is situated in Yangon, the capital of Myanmar, and has four other branches strategically located in Mandalay, Taunggyi, Mawlamyaing & Yangon and four representative offices in Pyay, Hpakent, Kyaing Tone & Sittwe. It is also in process to set up other strategic distribution points around the country to fortify its distribution & reach.
IBTC has its own fleet of sales & distribution vehicles to service the wholesales & direct sales and its own marketing team to handel all promotional & merchandising activities.
Company's Aim
IBTC aims to maintain its position as the Number One liquor distributor in Myanmar and expands its reach beyond Myanmar.
Production Capabilities & Requirements
IBTC's sister company, Myanmar Winery & Distillery Company Limited, was set up with the sole purpose of exclusive production for IBTC.
The company started with an imported distillation facility from New Zealand. In the past years, due to increase demand, it has increased its capacity. The company is the first and only to have an Extra Neutral Alcohol (ENA) distillation unit in Myanmar.
The company views the quality of its input materials as an intergral part of producing high quality spirits, thus uses only selected quality raw materials procured both locally and overseas.
